<p>Want a FREE way to promote your business to thousands in yourarea? How about a free way to market to customers nationwide?Talk radio gives you both at zero cost.Before I started DrNunley.com, I worked across the hall from atalk radio station. The lobby was constantly filled with peoplewho were appearing as guests on talk shows. What an interestinggroup! I met the Governor, rock stars, famous writers, everydaypeople promoting causes, and a whole assortment of accountants,gardeners, financial planners, realtors, crafts people, andeducators.For every famous person who stepped up to the mic, there were 20"regular" experts on every issue you can think of. These werelocal business owners, professionals, and workers who hadinteresting information the radio audience would find helpful.Guests usually aren't allowed to turn their on-air appearancesinto self-serving ads (that's what paid commercials are for), butno guests leaves without grabbing a considerable amount ofpromotional be
nefit for themselves. Guests almost always get achance to share their phone number, email address, officelocation, or web site URL.There is no shortage of talk show opportunities. Talk stationsnumber in the thousands throughout the US and Canada. Many moreradio stations have a Sunday morning talk show.First find one or two stations in your area. Listen to the showsand become familiar with the hosts and the topics they like tocover. Next, CALL or EMAIL the radio station and talk with thehost or producer. You can get station contact info from theyellow pages. You may be able to get an email address that goesdirectly to the host. Most stations have web sites you cansearch for and easily find.Tell the host what subject you specialize in. You don't have tobe a world-class expert, just have some helpful tips the audiencewill be interested in. A day care owner could talk about how tokeep small kids busy while Mom or Dad works at home. Anaccountant or lawyer might give tips for savi
ng on taxes orfighting an IRS audit. Somebody who does a lot of fishing couldtalk about favorite lakes and bait.If your topic relates to something already in the news, hoorayfor you! Pass GO and collect $200. The media LOVE to find alocal expert who can give a local angle on a national newsheadline. Make sure you point out your connection with the newswhen you call the station.What should you worry about when you go on the air? Joe Shafran,who has helped thousands of people get on talk shows, says to goto the bathroom and get a drink of water. Other than that, don'tworry. Talk show hosts are nice professionals who will help walkyou through your visit. Relax and speak clearly... and don'tforget to mention your phone number and web site at the end.After your appearance is over, go home or back to your office andwrite a thank you note to the host. Not many people do this andradio folks really appreciate it. A handwritten thank you goesmiles toward getting you asked back again a
nd again.Now that you've mastered the local scene, go nationwide! You canfind radio stations by searching media for various cities. Alsogo to the Radio and Records web site at &R is the main trade publication for the radio industry. Youcan find more links to radio station web sites there.Call and email stations to set up your appearance. You can dointerviews by telephone. Call the day before your appearance toremind the host or producer. It's also a good idea to call about15 minutes before your appearance to make sure everything is set.Radio moves very quickly, so it's a good idea to follow upseveral times to make sure you haven't been forgotten or moved.Without good, interesting guests, talk radio shuts down. TheyNEED you. Also consider music morning shows that do a lot oftalking. DJs often welcome outrageous or funny guests.</p>
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